The origin story
I DIDN'T
PLAN ANY
OF THIS.
My first business failed. My engagement ended. Both at the same time. Two years of depression followed.
What pulled me out was Danny Wallace's Yes Man. Say yes to everything. One of the things I said yes to was butler training. Against all reasonable expectation, I turned out to be rather good at it.
A decade of serving royals, billionaires and heads of state taught me one thing above everything else: the people who got ahead weren't the most qualified. They were the most known. Known for how they made people feel. Known for their character, not their CV.
Then COVID. The Bahamas. An urgent pilot needed. And a sudden, blinding clarity about why recruitment is completely broken — and what to build instead.